That's the WWE's problem: They don't take any risks.
Christian wins the world title, he is getting mega pops...but he loses to Orton in five days (two in real time). And you know, even though Christian is massive over and it makes no sense, he'll probably turn heel soon.
The Miz had a nice run...but did he ever win one match clean to make me believe he was nothing more than a higher pushed Honky Tonk Man? No. Heck, he lost to an over fifty announcer and Lawler pushed him in their title match (Seriously, enough with the Lawler matches, WWE!)
So now we're back to the classic Orton and Cena as champs.
CM Punk takes over the Nexus and what does Barrett do? He somehow is able to leave for Smackdown (never explained...kinda like why Cole is on Smackdown ruining it for me. The Corre and Nexus confront each other a few times and then...well, The New Nexus is getting jobbed out The Corre just sucks. Couldn't risk someone turning face so they bungled it up.
The heels hardly ever win. I'm talking the match. The feud...the last major heel to win a feud was probably Kane--and that's because they had to rebook it since UT was going to have to take time off. Cody Rhodes lost his feud with Rey, Miz lost to Cena,
The Michael Cole thing has gone on too damn long. I mean, I have trouble just watching the WWE because he just kills the matches for me because he always sucked at it, but now he's taking away from every match and pushing only himself.
The truth is the WWE needs to move some wrestles up. The most restrictive club in town (The WWE main eventers) needs flesh blood. Triple H is busy with his managment roles, UT is practically retired, Edge is retired...that leaves Cena, Mysterio, and Orton.