I agree too that I think once the digital comics become available the same release it'll help the industry. Let me honest here -- people would rather spend $4 on a coffee than a comic. I think the comic publishers need to start making new comics available the same day printed are available (looks like we're on the right track). I firmly believe there are a LOT (and I'm talking a lot) of people who say they'd never go digital but in reality they are full of crap.
Here's the thing -- money drives the world. The econmy is in the crapper. I also believe a lot of people who say "I prefer the physical comic" probably have never checked out an iPad with it. I'll leave them nameless, but there was guy who used to be around here who was adamat it wasn't the same. He said he couldn't stand digital at all. Scott said "Have you seen the iPad?" He said no. The guy had his heels so dug into the ground that digital sucked and he hadn't even checked out the iPad yet. In my opinion he was even arrogant about it. Since then I've talked to others who have been the same. Anyway, once the industry starts releasing digital for less on the same day as physical, I firmly believe a lot of these people I've just mentioned will go "hmmmm.. Looks good. And what? I can now buy TWO (or 3) COMICS for the price of one physical?" As I said, money drives the world.
I know for me, once this starts happening I will pick up more titles and more importanly, I'll pickup titles more regularly. I have a history with iTunes/digital formats and I know for myself I'll end up spending more per month on comics digitally than I do right now. Right now there are weeks where I plan to read something but I just don't get to the store. Once the publishers change mentalities, I can download a comic from bed, the couch or hell, even the bathroom.
Now I know there are a lot of collectors out there going "but I want to collect". Ok, cool. There'll always be a median for that I get it. However, it might mean eventually they have to order from a website. So now the collectors are going to say to me "But then I have to wait for my comic??" to that I respond - well you're just collecting anyway. If you really want comics quickly, go get it digitally. Its way faster than going to a comic book store.
I also think that once the publishers start releasing digitally we're going to see more affordable readers than the iPad. There is a huge market for books out there, and there'll be one out there for a good-quality, inexpensive comic book reader.
So in short -- I agree that digital will help.