My brother is collecting it as he always collects Spider-Man for the past several years. Though I still haven't read a single book he owns because I'm just not a Marvel dude. I like their characters and their mythos but I pride myself on being familiar with practically all of DC's history throughout the ages. I heard the concept and it is intriguing. Though it is sad that it seems that Marvel will likely make useless tie-ins for this story as they did with other events and character events in the past that I've heard about. What my brother has said about it so far is that it is interesting but he isn't crazy about it or anything.