I agree it'll drop drastically. Lets face it, there are a lot of stores offering #1 incentives. There's also rumours the comics in DC are going back up to $3.99 after the relaunch. There's no way that everyone can keep those 52 issues up monthly.
Also - as for the Marvel paying through the nose -- I have to admit that a lot of the Marvel stories I've been reading lately have been superior to the DC crap thats been out. I wasn't like that a few months ago, but over the least couple months its changed. I also am tired of the damn Jared Subway Superhero ad :P