Getting people involved can be so difficult.
Take my mother for example. She reads novels voraciously. She reads non-fiction voraciously. She reads lots. Can't get her into comics.
If I give to her and say she should read it, she'll read it, but after that, it's back to prose.
She's read Maus, a whole heap of Eisner comics, and even a few super hero comics (Ultimates, Ultimate Spider-man), but nothing so far has made her catch the bug. She says that she really enjoyed some of them, Maus especially, but that is the end of it.
Some people just don't seem attuned to comics as a medium.
Other people, I've given them any old thing and they've been hooked for life. Whatcha gunna do?