Thank you, Seb.
THAT is what I was looking for: someone with perspective on the subject.
And yes, it would make an impact on the other sections, but if done organically (or as organically as these stores can manage), I still think it would benefit them more in the long run.
And that's part of the problem. These companies only think in the short term, not really looking into the future. They need to start thinking like Amazon. Amazon is about to be COMPLETELY debt free. They should be out of debt by June, which means that everything they make from then on, besides operating costs and R&D (which should be separate, anyway), will be pure profit.
How many large companies can say that?
I think B&N could easily run a pilot program within a few stores to see if it works. Let it run for a year, and see what they find out. I think they'd be pleasantly surprised at the result.