how about this for an open, this guy is walking down the street with a letter jacket on, a car pulls up, and a scrawny kid pokes his head out the window. He yells "Nerd!" before driving off. follow that with the jock turning the corner into the shopping area where the PFB comic shop is. He goes inside, proceeds to take his jacket off, and we see he is wearing a PFB shirt. He proceeds to launch a conversation with one of the other customers about how unfair the rest of the world treats comic fans, and proceeds to tell about Jimmy, the A/V guy who keeps making fun of him for his passion for comics.
Have like a backstory that Jimmy was molested as a child by his uncle dressed as Spiderman or something to explain his hatred of comics, and he becomes our "villain" who through the course of events learns to accept comics back into his life.
Sorry, I tend to go on tangents too