...the “perfect title.” An example of this is the title of an upcoming film, Cowboys & Aliens. This title immediately evokes the tone and cross-genres of the film, doesn’t need to say more, and it’s a title that immediately makes people smile.
The 1st time I came across this title was on a Gary Larson cartoon of the same title. Even back then I thought BLAM!! Right i'm off to read the rest of the article and will chip in if I feel brave enough.