I printed this off and read it on the train a couple of times. Marked a few sections. Pulled out the structure.
One thought, one rant: This is important. You define how to measure project viability and how to match up talent. I was in a meeting at work today, and we were nailing down the scope for an enterprise-wide project. Our pilot budget is $1.5 million. We started getting into scope and goals, and HMM, either we need to change the scope, or we need to accept our project is going to have a longer ROI.
What you're talking about is stuff that pro project managers and other professionals wrestle with everyday. And sometimes dumb mistakes are made because of personality, overreach, etc. Peeps are peeps, no matter how nice the suit is!
The difference between working in a corporate environment and on your ACME comic is...it's your ass hanging on the line, you directly reap the benefits or the failures. And hell yeah, that's the way it should be.
This is helpful for me, very helpful. Lee, you know of my (small) difficulties in the past, and they would've been 100% mitigated by this advice.
Comics peeps: this isn't sexy compared to reviewing artist sketches and doing the creative stuff, but it's foundational. I think a lot of people seek out publishers because they don't want to muck with the business side...but comics is a tough business -- you wear a lot of different hats and making money is very, very hard. I know numerous creators who slave over books, market them, sell them in print and digital formats, only to sell a few hundred copies if they're lucky.
It behooves us all to not leave any part of the process on the table for another party to manage in our behalf -- when you do that, you can bet the said party will manage your affairs in their interests.
That counts for life too.