1) How much money is in the publisher's budget for a new project?
2) Street Cred: Does the creative team bring recognizable names that have a proven track record of success?
3) How successful does the publisher anticipate the project will be (due to the content OR creators associated with it) in the market?
4) Ancillary Rights: Can this project be tweaked or revamped for profit in a medium besides publishing?
5) When do we want this project completed? If time is of the essence, how much must we pay the creative staff for them to drop everything else, and work on this project full-time?